This is where it gets interesting… from a spiritual perspective, dogs are one of our greatest sources of angelic assistance. Our dogs (our angels) come into this world to be closer to us than any person could ever be! Dogs are void of ego and act solely upon their instincts, much like us when we were born. Without diving too much deeper into the esoteric, dogs are all knowing beings. So when I saw the dogs wearing their hoodies, they looked to me as if they had become other worldly, coming from a place of peace, love and all knowing.
So the broad scope of the project is to attach some rather profound statements tailored to each individual image, that portray the dogs as peaceful warriors, speaking to us humans from a place of guidance, love, and awareness.
Working along side Creative Director Marcus Moore and Copywriter Colin Costello, we have just recently branded the project “InDogWeTrust” (@InDogWeTrust2017), so keep an eye out for some deep dog doctrine coming your way very soon!!