When Charlotte, NC-based ad agency BooneOakley reached out to Agency MJ for help on a new athleisure campaign for their client Feetures, we knew just the guy for the job.
Enter James Quantz Junior.
A sports and commercial photographer with an incredible talent for capturing compelling action shots, James has produced work for Sports Illustrated, ESPN, the Atlanta Falcons, the Charlotte Hornets, and more. (Not to mention his work for Bacardi Rum, Las Vegas Convention and Tourism, and Grand Central Publishing including the book jacket for Chelsea Handler’s Uganda Be Kidding Me.) He’s been with Agency MJ since 2011.
Born out of a desire to create a better running sock, Feetures launched in 2012 with a mission “to be the most recognized performance sock in the world.” Fusing original design with new technologies, Feetures provides premium socks for both everyday activities and athletics. They look good, they perform great, and, oh yeah, they come with a lifetime guarantee. Sign us up.
Together, BooneOakley and James set out on the one-day shoot at James’s Columbia, SC-based studio to capture images for web and print. “They had been doing environmental portraits, so this go-round they wanted to do in-studio type work,” says James. “To further enhance that we shot with a black backdrop and black acrylic flooring to get the reflections of the socks. In each image, you get the actual sock and its reflection.”
The shoot featured one male and one female model, each showcasing a variety of Feetures socks in multiple settings, a mashup of both fashion and function. And when you’re shooting awesome socks, you gotta keep it laid back.
“I like to keep things light and fun on set,” says James. “I like to let people be themselves. When you’re casting athletic people, you kinda just let them do their thing.”