Joshua has come to be known for his ability to get you close. He makes his subjects feel comfortable in front of the lens, allowing his audience to jump in the passenger seat and get a glimpse of a day in the life. In his series, "The Heart of Food", he guides the audience through the supply chain, tracing each step from farm to table.
The story begins with farmers; the men and women who work in the fields and tend to the plants. He takes the customer directly into contact with the people who are at the root of the food chain, allowing them to understand how their choices as consumers directly affect the world around them.
Now, more than ever, people want to know where their food comes from. We understand we are what we eat. Because of this, the story of our food is our story too. We also understand the value of the choices we make as consumers. It happens to be a beautiful and important story to tell.
For over a decade, I've taken audiences across the world photographing farmers and craftsmen, guiding clients to stories with impact. It's a privilege to help them express this vision as a company that connects farmers and customers to make a more healthy world. It is not just good business, it is good for the Earth too. - Joshua Cogan
For more from Joshua's "Heart of Food" portfolio click here.