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Monica Stevenson for Tulo

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A lovely, pillowy, white rectangle, the stuff dreams are made of, was the subject of photographer / director Monica Stevenson’s latest advertising campaign for Tulo. The brilliant Julie Rosenoff, art buyer at Havas, called on Monica to bring her fun POV to the project; “Monica’s so versatile. She can do anything,” says Julie. “We needed a photographer who knows what they’re doing. We were looking for a style that captures the Tulo personality—lighthearted, contemporary, unpretentious.”

And Monica delivered. “A mattress is essentially a white box. So if I lit the white box badly it could be the most boring thing on the planet, but luckily this white box, had texture. So with very angled lighting, I brought out the texture, and then we just used shadowing to put gentle shadows in different places. The client actually said when we were shooting, ‘Oh my goodness, these mattresses look really sexy!’ If I can make a white mattress look sexy, I’m doing my job.”