NIKE - KYRIE EFFECT

SOUTH DISTRICT FILMS

 

IN FULL EFFECT

In this production for Nike's Kyrie Effect basketball shoe, the Cavs' Kyrie Irving shows demonstrates his formula for an outcome that is, in a word, undeniable. Outcome: game.

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Drawing out the D

A clever merging of chalkboard diagramming and video layering reveal how Kyrie takes it to the D.

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Numbers game

Professor K shows breaks down the math into terms fans can easily understand.


 
 

SOUTH DISTRICT FILMS

Adam Goldberg and Dan Marks started South District Films after years freelance producing, directing, and editing some of sports' most renowned documentary series and films. They have won 7 Emmy Awards and a prestigious Peabody for their work on ESPN's 30 for 30 (Sole Man, Pony Excess, Straight Outta LA, The Day The Series Stopped) as well as HBO's 24/7 series.