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Ball Canning Jars

You know those adorable, iconic Ball mason jars you find at every hip farmers market from Nashville to Pasadena? Our photographer / director Ellen Silverman teamed up with advertising gurus JWT to bring their latest multi-platform campaign to life.

No stranger to shooting food, Ellen’s experience with cookbooks from pop culture icons, including Gwyneth Paltrow for My Father’s Daughter, Freddie Prinze Jr.’s Back to the Kitchen, and a James Beard Award-nominated cookbook with Ana Sofía Peláez, The Cuban Table: A Celebration of Food, Flavors, and History, gave her the winning edge.

Ellen and her talented crew built a warm, rustic scene, within a clean setup, to tell the brand’s narrative in both stills and motion, “We worked with just light, our surface and background, the jar, and the ingredients,” she shares. “We had very specific cues to use to tell the story in one shot... in a very simple, yet impactful way.”

Well Ellen, you nailed it, and we’re inspired. Time for me to get out my grandma’s famous preserves recipe and get to canning.

Courtyard By Marriot

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It’s summer, so obviously I’m dreaming up ways to incorporate beach days and mountain hikes into my travel for work, which is why when McGarryBowen Chicago called about a new Marriott Courtyard campaign focused on business travelers, I jumped at the opportunity to be involved.

Photographer / director Hubert Kang was the perfect partner to execute the brand’s vision for it’s targeted segment.  He has impeccable taste and the skill needed to translate that taste into an aspirational, yet approachable scene. Talented art producer Susan Cartland shared that she, “had a tremendous experience working with Hubert Kang, with Agency MJ. As Hubert's rep, Mollie was honest and collaborative.”

LP Building Products

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How do you make building materials fun? You put them into real-life context, shot through the honest lens of photographer / director Josh Franer, of course.

LP Building Products and advertising agency GS&F collaborated with Josh to illustrate the brand’s story in beautiful golden light, genuine familial moments and active product scenes, which, side note, has got me rethinking my home’s current siding choice… I mean, look how much fun these people are having in their LP world… I’m calling my contractor...


Traditionally using straight product photography for their campaigns, “Our client was stepping out of their comfort zone,” says Brian Hodges, the GS&F art director for the shoot; as Josh is the co-creator of the stunning “This Built America” project for AOL & Ford, featuring brands like Lodge Cast Iron and Airstream, he’s a pro at pairing products and people to tell a great story. “I have to resonate with some aspect of the quality of the product, the storyline, or talent so that authenticity on my end—the finished product—shines through,” says Josh, and we totally agree.

Autocamp

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Photographer / director Josh Franer teamed up with Autocamp on their most recent campaign. Josh gave me a great breakdown after the shoot, so I'll let him do the talking...

"Had a great time recently shooting and creative consulting for AutoCamp! It’s a modern take on glamping: luxurious airstreams and tents, inspired by the wanderlust of camping and the great American road trip. 

We shot both stills and video in two national parks and at their flagship location at Russian River; complete with misty coastlines, campfires, John Muir- inspired poetry, lots of coffee and whiskey. Adventure awaits, but it’s always nice to come back to your own shower in a modern airstream after long days of shooting.

My favorite style of filming is where photography becomes an experience, finding those real life moments, forming friendships and business relationships along the way."

Tulo

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A lovely, pillowy, white rectangle, the stuff dreams are made of, was the subject of photographer / director Monica Stevenson’s latest advertising campaign for Tulo. The brilliant Julie Rosenoff, art buyer at Havas, called on Monica to bring her fun POV to the project; “Monica’s so versatile. She can do anything,” says Julie. “We needed a photographer who knows what they’re doing. We were looking for a style that captures the Tulo personality—lighthearted, contemporary, unpretentious.”

And Monica delivered. “A mattress is essentially a white box. So if I lit the white box badly it could be the most boring thing on the planet, but luckily this white box, had texture. So with very angled lighting, I brought out the texture, and then we just used shadowing to put gentle shadows in different places. The client actually said when we were shooting, ‘Oh my goodness, these mattresses look really sexy!’ If I can make a white mattress look sexy, I’m doing my job.”

TBWA | Mentor

Director + photographer, Josh Franer, collaborates with TBWA World Health to create informative and educational content for healthcare client, Mentor.

Mentor is a leading supplier of medical products for the global aesthetic market. Together, they build a story around the innovation, quality, safety, and performance of Mentor's products for surgeons. 

For more of Josh's portfolio click here.

Credits: Director Josh Franer, DP Matt Ryan, Producer Chris Cummings, Colorist Aidan Sanford, Composer Joe Corcoran, Agency TBWA, Production Through The Woods.