The Importance of Portfolio Shows
For any rep., it would be difficult to underestimate the importance of getting your photographers' portfolios in front of creative teams. After all, it is this kind of direct exposure that builds interest in your artists' work, cultivates and grows existing relationships, and, ultimately, wins jobs. But when it comes to how a rep. should go about getting portfolios seen, not all strategies are equally successful.
At Agency MJ, we've found that one of the most consistently effective means of securing portfolio reviews with high return rates has also been one of the oldest in the book: hitting the pavement and taking our work out into the neighborhood, kind of like a politician running a door-to-door campaign strategy. And when you think about, it actually makes a lot of sense. Creative teams, whether at an ad agency, marketing firm, or corporate office, are looking for more than a merely talented photographer. To put it another way, photographers landing large, commercial clients are all going to be talented and skilled in what they do. Creative teams know this, and they wouldn't express interest in hiring an artist otherwise. What they don't know, and what they can't know from a simple, impersonal portfolio viewing, is what a photographer and their rep. are like to work with in practice.
And how exactly do you give someone an idea of what it's like to work with you, when you haven't worked with them before? By meeting them in person, of course! That's why Agency MJ rep., Mollie Jannasch, recently took to the road to pay a visit to some of our favorite Dallas, TX-based advertising agencies for our 2014 portfolio show. We met with AvreaFoster, Eisenberg and Associates, The Richards Group, Slingshot, and Range! Not only did we have a great time, but we also really appreciated the opportunity to have face-to-face interactions with these agencies. Forging personal connections is what it's all about!