Agency MJ

Up For Whatever with Ty Milford

Ty Milford recently shot a campaign for Bud Light and the NFL. In Ty’s own words: “I think that we shot ~28 versions of this scene over two days – one for most every pro team and then a few extra for the NFL. I like to think that my work has a lot of emotion in it – but this job took the cake. Initially we thought about running a highlight video for talent to respond to, but once we looked at the schedule and saw how much we had to accomplish in a given period of time we determined that it would take just too much time to cue the video clips and make sure that they all reacted in sync. It became clear that I was going to need to call the action “TV commentator style” of a fictitious game being played, again, and again, and again. Given that we probably did 6-7 takes for each of the 28 versions of this – I ended up yelling out about 196 plays over a crowded bar in two days: “The quarterback drops back, he looks left, then right. Out of the corner of his eye he spies a receiver opening up long and launches the bail in a Hail-Mary-final-attempt at saving the season.  It’s up, up, up and down, in the end zone, TOUCH DOWN, TOUCH DOWN, TOUCH DOWN.  BUFFALO!  TOUCH DOWN!”  I’m exhausted just thinking about it, but the work turned out wonderfully in the end and was worth all of the effort.  All of that said, I couldn't have done it without an amazing, hustling, anticipating crew of great peeps AND 12 talent who killed it each and every time.  Thank you to ALL of you and also to the Cannonball agency and Bud Light for the opportunity to work on this super fun project.”

Photographer:  Ty Milford
Client:  Bud Light
Agency:  Cannonball
Art Director:  Tony McCue
Account Rep:  Steve Brothers
Producer:  Vail Palmer-White
Hair and Makeup:  Donna Gast
Wardrobe Stylist:  Brandy Snow
Props:  Patrick Muller and Greg Ainsley
Digital Tech:  Zach Hardy

The Importance of Photography in Advertising


As Berenice Abbott once said, “Photography helps people to see.” It’s important to remember photography is an art form, one that serves businesses and people alike as a great source for marketing.

One Chance at a First Impression

First impressions are crucial. Great photographs are a sure fire way to show your best, while rushed images can show a company at its worst. With a beautifully rendered photograph, you can captivate your audience, portray your message, and generate trust. With a ho-hum image, in today’s lightning-fast technology driven world, it’s easy for people to click away – and just like that, you’ve lost your market & your advertising has failed.

Pictures Help Define Your Brand

If a picture is worth a thousand words, think about what you want to say. Imagery should be clear and concise. The picture should inspire your audience to want to know more.

For instance, the M&Ms candies Red, Yellow and Green star in print ads and commercials. They offer personality and different situations for each ad, but the message is always clear: they are delicious. Consumers want to know more, and they are driven to try them.

Or consider how in the Fruit of the Loom ads, the shots are simple. In them, there are models (usually attractive ones, albeit) posing in their underwear. The slogan is clear: Fruit of the Loom sells underwear. Good-looking undergarments, yes, but no matter which model or ad, what is being sold is clear. When you think Fruit of the Loom, chances are good you think underwear.

from Robyn Lehr's - Weekend Almanac

Be Memorable. Be Great.

Visual is key, as we are living in an age where we are more and more visually focused. Not everyone will be able to capture the image so it conveys every nuance. Professional photographers spend years experimenting with light, angles, compositions, and studying their craft. It is pivotal you use an expert to help you find an image that is more than good – it’s memorable. It’s great.

Have a question? Need help with your campaign? If so, Agency MJ is here to help.