Robyn Lehr

The Importance of Photography in Advertising


As Berenice Abbott once said, “Photography helps people to see.” It’s important to remember photography is an art form, one that serves businesses and people alike as a great source for marketing.

One Chance at a First Impression

First impressions are crucial. Great photographs are a sure fire way to show your best, while rushed images can show a company at its worst. With a beautifully rendered photograph, you can captivate your audience, portray your message, and generate trust. With a ho-hum image, in today’s lightning-fast technology driven world, it’s easy for people to click away – and just like that, you’ve lost your market & your advertising has failed.

Pictures Help Define Your Brand

If a picture is worth a thousand words, think about what you want to say. Imagery should be clear and concise. The picture should inspire your audience to want to know more.

For instance, the M&Ms candies Red, Yellow and Green star in print ads and commercials. They offer personality and different situations for each ad, but the message is always clear: they are delicious. Consumers want to know more, and they are driven to try them.

Or consider how in the Fruit of the Loom ads, the shots are simple. In them, there are models (usually attractive ones, albeit) posing in their underwear. The slogan is clear: Fruit of the Loom sells underwear. Good-looking undergarments, yes, but no matter which model or ad, what is being sold is clear. When you think Fruit of the Loom, chances are good you think underwear.

from Robyn Lehr's - Weekend Almanac

Be Memorable. Be Great.

Visual is key, as we are living in an age where we are more and more visually focused. Not everyone will be able to capture the image so it conveys every nuance. Professional photographers spend years experimenting with light, angles, compositions, and studying their craft. It is pivotal you use an expert to help you find an image that is more than good – it’s memorable. It’s great.

Have a question? Need help with your campaign? If so, Agency MJ is here to help.


Canon PIXMA PRO City Senses Gallery at Folsom Street Foundry - October 8th, 2013

A big thank you to Grey Group and Canon for choosing me to shoot on this amazing project inspired by wine country!  

We were given 4 sensory objects (the touch of soil, the taste of grapes, the sound of a breeze, and the smell of a cork) to use as the main source of inspiration for our images.  We were given complete creative freedom to follow our own ideas… and, of course, a week to do it all in.  

I wrote down everything that came to mind while handling the sensory objects and then tried to organize my list into a possible shot list.  Obviously, I would find some vineyards to shoot on location but I also needed another idea to keep the images fresh and to avoid redundancy… a food shoot seemed like the best choice for me.  

As I refined my ideas, I thought about color palette and textures.  I decided to use more texture and a darker palette for the categories of Touch and Smell and a softer and lighter palette for Hear and Taste.  I felt it was a great way to vary my images while still telling the whole story.

Thanks to my crew for our food shoot and to Littorai and Peay vineyards for lending me your beautiful locations. – Robyn Lehr