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Commercial Photography

Monica Stevenson | Google AndroidWear

 

We caught up with Monica Stevenson and she shared a little bit about the concept, collaboration, and some behind the scenes from the Google AndroidWear shoot.  

This shoot for Google was such a fun opportunity. It required a whole lot of creativity, some great collaboration efforts, 8 unusually good-looking hands (only 4 of which were featured), and of course an assortment of beautiful watches from AndroidWear.

This job came to me because of my previous work in jewelry and still life photography. My style of photography, especially in jewelry and watches, focuses on capturing the details of the subjects that often go unnoticed.

In this case, we focused on capturing the character that each watch portrayed, some of which was unexpected. The watches from Google are marketed to a young, fashionable crowd, so the angle of the ad was to encourage buyers to “Wear What You Want”. To properly execute this vision, I collaborated with Marie Yan Morvan to style the clothes and watches. She paired a dainty woman's hand with a more bulky time piece, something unexpected, while also pairing a more professional, simple time piece with a man's hand sporting a suit, something quite expected. We needed to capture the idea that the buyer can purchase whichever watch best fits their lifestyle and more importantly, their personality.

That was what made the job so fun. Even though we were photographing hands, we had to bring out the personalities of the people through those hands. We had to capture smiles, expressions, and feelings through their sleeves, fingernails, and the placement of their hands.

It was a challenge, and it was a blast. Some of these shots put us in some hilarious situations. We had 4 people sitting very closely, their arms intertwined, some standing and reaching over each other. In order to pull off the look we wanted, we were quite literally playing a game of Twister!

Ultimately, we captured exactly what we were hoping for. A vibrant, colorful shot that portrayed the individual charisma offered by each watch. It was a delightful day and I was thrilled to end with a photo that accurately represented the product and company as a whole. - Monica Stevenson

Credits: Photographer Monica Stevenson, Stylist Marie Yan Morvan, Creative Director Frederic Carpenter with Theory House, Assistant Photographer Alaric Campbell, Photo Assistants Thomas Ignatius and David Burlacu, Manicurist Ana Maria Georghou, Casting/Producer Stephanie Cohen. 

 

 

Up For Whatever with Ty Milford

Ty Milford recently shot a campaign for Bud Light and the NFL. In Ty’s own words: “I think that we shot ~28 versions of this scene over two days – one for most every pro team and then a few extra for the NFL. I like to think that my work has a lot of emotion in it – but this job took the cake. Initially we thought about running a highlight video for talent to respond to, but once we looked at the schedule and saw how much we had to accomplish in a given period of time we determined that it would take just too much time to cue the video clips and make sure that they all reacted in sync. It became clear that I was going to need to call the action “TV commentator style” of a fictitious game being played, again, and again, and again. Given that we probably did 6-7 takes for each of the 28 versions of this – I ended up yelling out about 196 plays over a crowded bar in two days: “The quarterback drops back, he looks left, then right. Out of the corner of his eye he spies a receiver opening up long and launches the bail in a Hail-Mary-final-attempt at saving the season.  It’s up, up, up and down, in the end zone, TOUCH DOWN, TOUCH DOWN, TOUCH DOWN.  BUFFALO!  TOUCH DOWN!”  I’m exhausted just thinking about it, but the work turned out wonderfully in the end and was worth all of the effort.  All of that said, I couldn't have done it without an amazing, hustling, anticipating crew of great peeps AND 12 talent who killed it each and every time.  Thank you to ALL of you and also to the Cannonball agency and Bud Light for the opportunity to work on this super fun project.”

Photographer:  Ty Milford
Client:  Bud Light
Agency:  Cannonball
Art Director:  Tony McCue
Account Rep:  Steve Brothers
Producer:  Vail Palmer-White
Hair and Makeup:  Donna Gast
Wardrobe Stylist:  Brandy Snow
Props:  Patrick Muller and Greg Ainsley
Digital Tech:  Zach Hardy

Agency MJ: Five Years Anniversary

Photo by Kyle Dreier

Photo by Kyle Dreier

December 2013 marked Agency MJ's five-year anniversary. To honor this milestone, we asked Mollie Jannasch, Owner and Agent, a few questions about the history of the Agency:

When did you know you wanted to become an agent and what led to that decision?

Working at NYC Artist Agencies, Art + Commerce and Nice.  These amazing experiences helped me to identify that I had an interest in the business side of the photography industry.

How many artists were on your roster when you started out?

I started with three photographers and grew the business to include East and West Coast representation within the first year.

The best thing I did starting out was consult with industry professionals who have been in the trenches longer.  I reached out to Amanda Sosa Stone and Suzanne Sease, who co-wrote the book 'The Photographers Survival Guide.'

As a team, we worked on everything from setting business and marketing goals to scouting new talent.  I could not have done this without their initial guidance and direction.

What's your day-to-day like?

It is a mix each week. Everything from project conference calls, scheduling and booking assignments, and marketing events and portfolio shows.

What are some of the milestones you've reached in your first five years?

Shooting with some of the best agencies and talent in the industry - from booking Chelsea Handler to Fruit of the Loom to Publix Supermarkets, I am thrilled with all the opportunities and ways in which we have developed over the past five years!

We have had so many small and large triumphs along the way, we are so grateful for our talented roster.

I also want to thank my family and friends. Their support and inspiration has helped us blossom!