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Michael Brian

Michael Brian | Wallis Annenberg PetSpace

 
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When LA's Omelet agency created the brand infrastructure for Annenberg PetSpace, a new state-of-the-art pet adoption center and community space in Playa Vista, they sought an artist who could capture the joy and healing that animals can bring.  Michael Brian's rapport with man's best friend comes to life in shots for outdoor billboards, radio, digital, and social media.

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Check out the below video for a behind-the-scenes look at some unexpected moments and the authentic bond Michael intuitively captures between real people and their pets.

Michael Brian | "In Dog We Trust"

 

We caught up with Michael Brian and he shared a bit about the development and concept behind “InDogWeTrust”.

To say I shoot a lot of pics of my dogs would be the understatement of the year. I was goofing around one day in the backyard when this project was birthed…sorta. 

Now I’m not a big fan of dressing up dogs, but I had an inclination one day to try hoodies on them. After a few shots, I realized the dogs took on these amazing personas. As I scrolled through the pics, the photos really took me by surprise. Such a broad range of emotions came to the surface. There was something present in their eyes I hadn’t ever seen before. At that point, I felt I might be on to something interesting.

When I see a compelling shot of a dog, I can literally sit and stare at the image for a solid 5 minutes. Their emotions can run the gamut from raw and authentic to genuine and engaging. This time around though, their expressions were downright deep, intriguing and incredibly appealing to my curiosity. Every image told a slightly different story, based on how they wore the hoodie, their body language, etc.  

This is where it gets interesting… from a spiritual perspective, dogs are one of our greatest sources of angelic assistance. Our dogs (our angels) come into this world to be closer to us than any person could ever be! Dogs are void of ego and act solely upon their instincts, much like us when we were born. Without diving too much deeper into the esoteric, dogs are all knowing beings. So when I saw the dogs wearing their hoodies, they looked to me as if they had become other worldly, coming from a place of peace, love and all knowing. 

So the broad scope of the project is to attach some rather profound statements tailored to each individual image, that portray the dogs as peaceful warriors, speaking to us humans from a place of guidance, love, and awareness.

Working along side Creative Director Marcus Moore and Copywriter Colin Costello, we have just recently branded the project “InDogWeTrust” (@InDogWeTrust2017), so keep an eye out for some deep dog doctrine coming your way very soon!!

Michael Brian | Dogged Devotion

 

"A dog is the only thing in life that loves you more than he loves himself." - Josh Billings

If it has four legs and barks, photographer Michael Brian has both the lens and the love to capture the magical moments that happen with dogs (and their biped friends).  His passion for animals and their special bond with people radiates throughout his portfolio.

 For more authentic moments, click here.