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Monica Stevenson | Tulo

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A lovely, pillowy, white rectangle, the stuff dreams are made of, was the subject of photographer / director Monica Stevenson’s latest advertising campaign for Tulo. The brilliant Julie Rosenoff, art buyer at Havas, called on Monica to bring her fun POV to the project; “Monica’s so versatile. She can do anything,” says Julie. “We needed a photographer who knows what they’re doing. We were looking for a style that captures the Tulo personality—lighthearted, contemporary, unpretentious.”

And Monica delivered. “A mattress is essentially a white box. So if I lit the white box badly it could be the most boring thing on the planet, but luckily this white box, had texture. So with very angled lighting, I brought out the texture, and then we just used shadowing to put gentle shadows in different places. The client actually said when we were shooting, ‘Oh my goodness, these mattresses look really sexy!’ If I can make a white mattress look sexy, I’m doing my job.”

MONICA STEVENSON | EPSON ON CREATING A LEGACY

 

For commercial and fine art photographer, Monica Stevenson, one of the most important aspects of creating art is the collaborative process. In a monumental partnership with EPSON, she shares her vision and approach behind the "purple shoe splash" collaboratively telling the story of EPSON's new ink technology.

"At the end of the day, the longevity and permanence of the art is so important. For EPSON, it's all about quality and clarity. And for me the print itself is my fine art work." - Monica Stevenson

See more of Monica's commercial portfolio here.

Agency MJ in New York City

New York City Photography Events

We're in New York City for a whirlwind week of portfolio reviews, agency meetings, and a variety of creative mixers. You can catch us at:

Fotoworks

Mollie will be reviewing portfolios again at this year’s Fotoworks NYC. We always look forward to Fotoworks, because it’s a great opportunity to meet photographers with a variety of experience and backgrounds. Keeping up to date on emerging work from both seasoned and new photographers is a wonderful way to stay current to industry trends and the always evolving art of photography.

At Edge

At Edge is another event that we get excited about attending. The online portfolios and physical publications that At Edge puts together are always some of the most outstanding in the industry, so you can be sure that you’ll encounter some stellar company at their events.

What’s more is that, as a an agent and reviewer, At Edge is also a place to connect with art buyers and hear feedback from the gate keepers of the agency world.

At Edge party highlights -

 

Photo Plus 

In addition to Fotoworks, Mollie will also be reviewing portfolios at this year’s Portfolio Review program at the PhotoPlus Expo, a part of the Palm Springs Photo Festival. We had a wonderful time in Palm Springs earlier this year and are excited to participate again in New York! This year’s expo brings together some amazing talent, as well as some very passionate and leading figures in the photo community.

Fruit of the Loom

Fruit of the Loom with Crispin Porter + Bogusky

Agency MJ photographer Ty Milford recently shot a new campaign for Fruit of the Loom with Crispin Porter + Bogusky that’s been running in Times Square. We think it looks fantastic! What do you think?

Agency – Crispin Porter Bogusky

Client – Fruit of the Loom

CD – Dave Cook

AD – Austin Ridling

Art Producer – Lillian Sevilla

Photographer – Ty Milford

Producer – Vail Palmer-White at Photo Group

Hair and Make Up Artist – Donna Gast

Wardrobe Stylist – Brandy Snow

Prop/Set Stylist – Patrick Muller