This job came to me because of my previous work in jewelry and still life photography. My style of photography, especially in jewelry and watches, focuses on capturing the details of the subjects that often go unnoticed.
In this case, we focused on capturing the character that each watch portrayed, some of which was unexpected. The watches from Google are marketed to a young, fashionable crowd, so the angle of the ad was to encourage buyers to “Wear What You Want”. To properly execute this vision, I collaborated with Marie Yan Morvan to style the clothes and watches. She paired a dainty woman's hand with a more bulky time piece, something unexpected, while also pairing a more professional, simple time piece with a man's hand sporting a suit, something quite expected. We needed to capture the idea that the buyer can purchase whichever watch best fits their lifestyle and more importantly, their personality.