Yellawood

PHOTOGRAPHY REFRESH CAMPAIGN.

Yellawood Pressure Treated Pine has been established for over 50 years. Their products withstand the test of time. MJ was brought in to work along side Leslee Mitchell, a photographer specializing in an eye-for-detail and she brings an elevated lifestyle and architectural expertise to set. We created a content library, provided casting for 40 talent, scouted numerous residential locations in the Tennessee area, and built an incredible team to tackle this project start-to-finish.

The Team

  • Leslee Mitchell

  • Jeff Shill

  • Janelle Wood | Lorena Lopez

  • Amanda O’Conner

  • Duncan Ragsdale, Cassandra Lynnae

  • Agency MJ

Into the woods |

Into the woods |

A smiling man and girl leaning on a wooden railing on a treehouse deck surrounded by green trees.
Yellow sign with black text that reads "YellaWood Pressure Treated Pine" against a black background.

Poolside |

Poolside |

An outdoor swimming pool with a wooden deck, two lounge chairs with striped pillows, a small side table with drinks, an umbrella, and a float in the pool, surrounded by green trees and a partly cloudy sky.

Gone glamping |

Gone glamping |

Three friends sitting on a wooden deck outdoors, taking a selfie with a forest in the background. There is an old camper trailer and potted plants nearby, and string lights overhead.

Hearth x Home |

Hearth x Home |

Front porch of a white house with black trim, wooden railings, hanging flower baskets, American flag, and landscaped garden with green grass, plants, and trees.

Backyard BBQ |

Backyard BBQ |

People grilling and socializing on a rooftop deck with outdoor seating and string lights under a wooden pergola.

Gameday |

Gameday |

A cozy outdoor patio with a brick fireplace and a mounted television, with a couple sitting on a couch and chatting, during daytime.